Nigeria's
largest cement producer, Dangote Cement Plc in an update on strategy
has announced a reduction in the price of its market-leading brand of
cement.
In
a bid to stimulate building work across Nigeria, Dangote Cement says
it's reducing the price of its market-leading 3X brand of cement in
Nigeria by ₦300 per 50kg bag, or ₦6,000 per tonne.
The new price
will become effective immediately. The company is also undertaking a
number of marketing initiatives designed to stimulate consumption of
cement in Nigeria and to increase exports.
According to Dangote
Chief Execkutive, Onne van der Weijde, "our cost-saving initiatives in
Nigeria have enabled us to cut the price of cement to a level that is
good for consumers yet still allows us to achieve strong returns that
are sustainable in the longer term.
"We hope that reducing the
cost of cement will help to stimulate building work across Nigeria at a
time when the economy is in need of a boost.
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